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Search Engine Optimization

Search Optimization

Search engine optimization or SEO is the process of affecting the visibility of a website value or rank in a search engine’s natural, organic, or on-page search results. The higher ranked on the search results page the more visitors your site will receive from the search engine’s users and more frequently a site appears in the search results list. SEO is everything you do to make your blog or website appears on the search results pages of search engines. SEO will also help your website appear on the 1st page of search results pages for different search engines. The main goal of SEO is to make your website gets more targeted visitors from search engines like Google, Yahoo, and Bing. The SEO process is quite lengthy and sometimes requires time and experience.

SEO done properly will land your Blog, or website directly on the first page of Google SERP’s, search engine result pages. Search engines like Google only have 10 places available,in addition to the search engine ads. The top part of the page are paid ads. Next are the Local and or Map Listings on the right side of the page. 10 Organic Search Results for the keyword phrase searched for and lastly more ads. Your site or page has to give good reason for search engines to award your site top spots in the search results and why they should give you the best places in the SERP’s for your blog or website and show up on the 1st page of the search engines.

Search Engine Rankings

The first search engine ranking position in the search results receives 42.25% of all click-through traffic. The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%. The first ten results received 89.71% of all click-through traffic, the next 10 results normally listed on the second page of results received 4.37%, the third page – 2.42%, and the fifth – 1.07%. All other pages of results received less than 1% of total search traffic clicks. Google sends 78.43% of traffic. Yahoo! sends 9.73% of traffic. Bing sends 7.86% of traffic. Search Engine Rankings might rank web pages in today’s environment and scoring the major search engines use hundreds of factors into many algorithms. The scoring over all of them makes up the initial rankings. Boosting is another element or signal that might raise a page’s position in the rankings. Dampening is a factor element that would lower the rankings of a web page after the initial scoring process. Consider the various on site signals, off site signals and graphs, links, and social elements are ranking and scoring mechanisms at play that are affecting where a website appears in the results.

Main Street SEO

Litchfield County, Connecticut