Internet Marketing

Digital Marketing

Internet marketing also referred to as online advertising or online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver marketing messages to consumers. It also includes email marketing, search engine marketing SEM, social media marketing, display advertising, web banner advertising, and mobile advertising. Internet marketing is the provision and promotion of products and services online The average number of searches per day has exploded from 9,800 in 1998 to well over four billion in 2012, this adds up to over one trillion searches per year on Google alone! However, search engine users usually only pay attention to the first page of search results usually the top few results. Gaining and maintaining a position on the first page of SERPs search engine results pages influence users to trust the credibility of your company. Internet marketing is made up of several different strategies including SEO search engine optimization, PPC pay-per-click, social media optimization, social bookmarking, affiliate marketing and online public relations. These strategies work together to increase website visibility which means more customers at your site.