Google Analytics

Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic by monitoring and reporting traffic sources while measuring conversions and sales. Google’s basic service is free of charge and a premium version is available for a fee. Google Analytics tracks visitors from all referrers, including search engines, social networks, and direct visits and referring sites. It also tracks display advertising and pay-per-click networks. Google Analytics is integrated with AdWords; users can now review online campaigns by tracking landing page quality and conversions. Google Analytics’ approach is to show high-level, dashboard -type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with different techniques and where visitors came from, how long they stayed and their geographical position. A user can have several profiles. Each profile generally corresponds to a website.