Google Adwords

Google Advertising

Google’s AdWords online advertising program lets you reach new customers and grow your business. Google AdWords is an online advertising service that places ads at the top, bottom, or beside, the list of search results Google displays for a particular search query. Choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad. You can also attract potential customers by adding your business address, phone number, and map to your ad. This makes it easier for people to find and visit your business. AdWords can help you generate more phone calls to your business. You can display your phone number with your ad, making it easier for people to call you on the spot. And mobile users can call you with just a click of a button. The choice and placement of the ads is based on the relevance of the search query to the advertising copy. There’s no minimum spending commitment. You can pause or stop anytime. AdWords offers pay per click PPC that is, cost per click CPC advertising, site targeted advertising for text, banner, and rich media ads, and remarketing. Reach people who are searching for your products and services, and people browsing websites related to what you sell. With cost per click CPC bidding, you’re charged only when someone clicks your ad. This helps you measure and improve the return on investment ROI of your advertising. If you want potential customers to fill out a contact form on your website, you can have your ad link directly to that page increasing the chances of a click becoming a lead.